Before I became a student at Hyper Island,
I’ve been traveling to different countries all around the world. Through that I’ve learned how people
think and act both inside and outside the western world. In my early years I developed a genuine interest
for activities as surfing, sailing and snowboarding, which I also made a career in.
Previously I’ve been working with different things. For example as cruise director on a sailing ship in
Indonesia and as a manager and designer for the swedish company FL Clothing.
In august 2008 I started my education at Hyper Island. Hyper Island is a fort of interactive knowledge.
Here I learn about everything. My focus is on art direction, concept development, strategy and design.
I like to solve the real problems behind a client brief and I’m interested in digital solutions that affects
and interacts with peoples daily life. Innovative ideas makes me fly.
For a more detailed list of qualifications please download my: CV.
I’ve been traveling to different countries all around the world. Through that I’ve learned how people
think and act both inside and outside the western world. In my early years I developed a genuine interest
for activities as surfing, sailing and snowboarding, which I also made a career in.
Previously I’ve been working with different things. For example as cruise director on a sailing ship in
Indonesia and as a manager and designer for the swedish company FL Clothing.
In august 2008 I started my education at Hyper Island. Hyper Island is a fort of interactive knowledge.
Here I learn about everything. My focus is on art direction, concept development, strategy and design.
I like to solve the real problems behind a client brief and I’m interested in digital solutions that affects
and interacts with peoples daily life. Innovative ideas makes me fly.
For a more detailed list of qualifications please download my: CV.
Visual Identity, digital strategy and web design + extra, extra
for extraordinary Swedish jeans brand.
My role: Art Director, concept and design.
Brand strategy, graphic profile, interaction design and
print ads for a site that gathers student discounts.
My role: strategy, copy and print design.
A competition proposal I did together with Kristoffer Forsell.
We made it possible to send in old eyeglasses with a print ad.
My role: concept and design.
A campaign proposal I made for Svenskt Näringsliv.
Online tool to search for and get in contact with graduated students.
My role: concept and design.
A position based mobile application for social networking.
We created everything from idea to prototype.
My role: strategy, concept and copy writing.
NOKO JEANS
School project at Hyper Island. The client: Noko Jeans, a extraordinary Swedish jeans brand. The brief: Visual Identity, digital strategy and web design + extra, extra. The solution: Noko is not a puzzle with pieces that fits together an create an overall picture.
Noko is a collage where different kind of pieces create a mystery and inconsistent feeling.
HOW is more important than WHAT. My role:Art Director, concept and design.
Other group members: Adrian Rizell, Daniel Westrom and Emilia Blom.
School project at Hyper Island. The client: Noko Jeans, a extraordinary Swedish jeans brand. The brief: Visual Identity, digital strategy and web design + extra, extra. The solution: Noko is not a puzzle with pieces that fits together an create an overall picture.
Noko is a collage where different kind of pieces create a mystery and inconsistent feeling.
HOW is more important than WHAT. My role:Art Director, concept and design.
Other group members: Adrian Rizell, Daniel Westrom and Emilia Blom.
STUDENTNYTTA
Brand strategy, Graphic profile, Interaction design & Print ads. The client: Studentnytta, a company that is gathering discounts on a website made for students. The brief: take the website to another level. We want to see a better product. The solution: we found out that students discounts are to low, impersonal and hard to find. To solve this problem we came up with a campaign idea based on the following quote: “I would visit a discount website for students if I could affect the discounts and make companies introduce them”.
We made ads to encourage students to send in their discounts suggestions on discounts by sms and then visit the website to see the result. Studentnytta will appear as an open and respectful company and the students will feel that they can interact and affect the information on the website. We gave the company a personal profile that students would trust, based on that profile we created their website. By good exposure and a rating system we encourage companies that advertise on the site to give better discounts. My role: strategy, copy and print design.
Other group members: Nicolai Lydén, Gregory Solenström, Martin Bergren, Nicklas Högberg and Andreas Damberg.
Brand strategy, Graphic profile, Interaction design & Print ads. The client: Studentnytta, a company that is gathering discounts on a website made for students. The brief: take the website to another level. We want to see a better product. The solution: we found out that students discounts are to low, impersonal and hard to find. To solve this problem we came up with a campaign idea based on the following quote: “I would visit a discount website for students if I could affect the discounts and make companies introduce them”.
We made ads to encourage students to send in their discounts suggestions on discounts by sms and then visit the website to see the result. Studentnytta will appear as an open and respectful company and the students will feel that they can interact and affect the information on the website. We gave the company a personal profile that students would trust, based on that profile we created their website. By good exposure and a rating system we encourage companies that advertise on the site to give better discounts. My role: strategy, copy and print design.
Other group members: Nicolai Lydén, Gregory Solenström, Martin Bergren, Nicklas Högberg and Andreas Damberg.
WE NEED YOUR SHADES
Competition proposal & Print ad. The client: Vision For All, charity organization that collects, repair and send eyeglasses to less developed countries. The brief: raise attention of the organization and the problems we are trying to solve. The solution: we found that a good ad wouldn't be enough, the real problem is that people need to send thier glasses. Thats why we made a print ad that makes the distance between the organization and the reader shorter by encourage people to send in their old glasses at once. My role: concept and design.
Other group members: Kristoffer Forsell.
Competition proposal & Print ad. The client: Vision For All, charity organization that collects, repair and send eyeglasses to less developed countries. The brief: raise attention of the organization and the problems we are trying to solve. The solution: we found that a good ad wouldn't be enough, the real problem is that people need to send thier glasses. Thats why we made a print ad that makes the distance between the organization and the reader shorter by encourage people to send in their old glasses at once. My role: concept and design.
Other group members: Kristoffer Forsell.
WHERE DID THEY GO?
Campaign proposal & Web design.
The client: Svenskt Näringsliv, the swedish business organization. The brief: show the positive effects that exists with collaboration between the business world and education. Create an ad that can be viewed in a digital environment. The solution: instead of an ad I made an online tool to search for and get in contact with graduated students from business orientated educations. With this service its possible to find out where they work today and what kind of education they have. You can see the search result on a map or in list format. It’s also possible to get in contact with and read the examined students blog. My role: concept and design.
Campaign proposal & Web design.
The client: Svenskt Näringsliv, the swedish business organization. The brief: show the positive effects that exists with collaboration between the business world and education. Create an ad that can be viewed in a digital environment. The solution: instead of an ad I made an online tool to search for and get in contact with graduated students from business orientated educations. With this service its possible to find out where they work today and what kind of education they have. You can see the search result on a map or in list format. It’s also possible to get in contact with and read the examined students blog. My role: concept and design.
Branding, Concept & Design. The client: Hyper Island. The brief: develop a digital business idea. Create a business plan and a concept book upon that idea.
Pitch the idea for investors and venture capitalist. The solution: in sweden there's an unwritten rule saying, don’t talk to strangers. People hesitate to chat with people they don’t know. But, on internet it’s different...
We wanted to take the open and unashamed conversations that we found online to the streets. To do that we created a position based social community that makes it easier to contact and find people in your surroundings. A tool to see who has similar interests, job or problems as you are. The software where made for platforms like smartphones, 3G mobiles and computers. My role: strategy, concept and copy writing.
Other group members: Johan Blomborg, Josefine Frisenfelt, Madeléne Norell and Nicklas Högborg. Download: business plan.pdf